May 22, 2019

EMURGO Japan PR Coverage Recap

EMURGO is the official commercial arm of Cardano – the first third generation blockchain to evolve out of a research-first driven approach. As Japan is the birthplace of Cardano and EMURGO has a Japanese heritage, EMURGO is constantly covered by many prestigious Japanese media outlets. Since the interviews are mainly conducted and available in Japanese, we would like to take this opportunity to share some highlights of our media relations activities with our global audience!

Why do we focus on media? As we all know, cryptocurrency and blockchain are some of the key topics regarding future societal and economic development. But still, the general public lacks an awareness of what blockchain is and the benefits it can have on society. Media plays an important role to educate and introduce the concepts of cryptocurrency & blockchain, as well as their benefits to the general public thereby helping to accelerate our industry.

Thus, it certainly follows that increased media coverage of EMURGO leads to increased awareness & promotion about Cardano blockchain, which inevitably adds more value to ADA.

In Japan, EMURGO has been fortunate enough to have been covered by top tier media publications – NIKKEI [1] and NHK [2]. Here are some of our previous interviews:

NIKKEI: EMURGO will start Blockchain Open College at Tokyo University of Science

In Nikkei article, it marked EMURGO partnership with Tokyo University of Science, and EMURGO committed to hold a series of lectures on Cardano blockchain technology at the university.

Nikkei is a traditional large domestic media organization with newspaper publishing at its business core. The flagship daily newspaper, The Nikkei, has approximately three million subscribers. Nikkei’s multi-platform media distribution also includes online, broadcast and print magazines. NIKKEI is known as the company which acquired Financial Times.

Cryptocurrency NEWS on NHK: Ask Media Coinotaku about ICO

In NHK’s program, “Cryptocurrency News”, one of the hosts introduced Cardano (ADA) as one of the most reliable and promising ICO projects. You can watch the clip here on YouTube.

NHK, Nippon Hoso Kyokai (Japan Broadcasting Corporation) is Japan’s only public broadcaster. As a public broadcaster funded by taxpayer revenue received from the TV-viewing public, NHK delivers a wide range of objective, high-quality programs, both at home and abroad.

・ ://www.nhk.or.jp/corporateinfo/

TV Asahi: Hodo Station

Additionally, TV Asahi interviewed EMURGO on their famous news program “Hodo Station” earlier this year in January 2019.

Yosuke Yoshida, EMURGO’s Chief Business Officer & Executive Vice President appeared on TV Asahi – Hodo Station and remarked that, “EMURGO being a startup allows us greater flexibility and the ability to be leaner and more mobile in this fast-paced industry compared to larger enterprises.”

NHK: NHK Special

In NHK’s Special TV Program, “America Vs. China: The Battle for Future Supremacy Has Begun” (Unofficial Program Title Translation), EMURGO provided expert commentary to the TV program’s host during the blockchain segment. EMURGO was proudly featured and credited at the end roll of the said program.

Meanwhile, you can also find some of our additional media coverage at our site here. https://dev.emurgo.io/#/en/company

Conclusion

The media outlets which cover EMURGO throughout 2018 and 2019 are very prestigious and also the largest Japanese outlets, such as NHK, TV Asahi, and BS11.

In the first quarter for this year alone, EMURGO has already had 3 TV interviews and 10 media interview articles which is a considerably larger increase compared to last year. We are gaining more and more recognition as each day passes, across all social platforms, with more than 32,000+ followers worldwide. We have more media coverage opportunities in the pipeline ,both domestically here in Japan and worldwide, so please stay tuned and subscribe to our social media channels and newsletter for our upcoming updates!

About EMURGO

EMURGO drives the adoption of Cardano and adds value to ADA holders by building, investing in, and advising projects or organizations that adopt Cardano’s decentralized blockchain ecosystem. EMURGO leverages its expertise in blockchain R&D as well as its global network of related blockchain and industry partners to support ventures globally.

EMURGO is the official commercial and venture arm of the Cardano project, registered in Tokyo, Japan since June 2017 and in Singapore since May 2018. EMURGO is uniquely affiliated and works closely with IOHK to grow Cardano’s ecosystem globally and promote the adoption of the Cardano blockchain. To learn more about the project, visit the EMURGO website.

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